Home: Facebook’s New Vision for Mobile Phones

Attempting to revolutionize the relationship we have with our phones, today Facebook introduced the world to Home. Neither a phone nor an operating system, it is a layer of experience built on the Android platform which will bring people to the forefront and push apps to the background.

Mark Zuckerberg stated, “Our lives are now open and connected, we spend our lives sharing and connecting. What if we made it so phones are designed around people first, then apps…Home is a new category of experiences. You look at your phone 100 times a day, the experience should be deeply personal.”

Taking a look at some of the new features that Home brings to the experience, Facebook’s Director of Product, Adam Mosseri introduced us to Cover Feed. A visually rich opening screen for the phone, users can interact with content right from the home screen and see the most important information first.



Next up, Product Designer, Joey Flynn showed the audience how Home handles messaging on the phone. With a core mission of being able to talk to friends no matter what app you’re in, Joey introduced Chatheads, which integrates Facebook messenger and SMS messages in a seamless presentation, taking messaging away from individual apps and into a layer of experience on top of whatever you are working on. Chatheads stays in the  corner and messages persist even when moving between different apps and content. Users can pop into conversations while the  other content stays right beneath. Chatheads allows user to carry on multiple conversations, easily tapping back and forth.

These new functions look to overhaul the mobile phone experience, bringing not just a new mobile version of Facebook, but an entirely new approach to how people use their phones. By adapting to a people first philosophy, Home is intended to make the mobile phone experience more intuitive, bring people closer to what they want, and moving away from the app-centric design that we’ve gotten used to.

Director of mobile engineering, Corey Ondrejka then took the stage to let us all know when Home will be available. Starting April 12, Android users will be able to download Home from the Google Play store. It will also be available for tablets, though not for several months.

The HTC First, billed as the ‘ultimate social phone’ by HTC CEO Peter Chou, is the first phone with Home pre-loaded and will also be available starting April 12, exclusively through AT&T, for $99.99. It can be pre-ordered starting today.

Mark wrapped things up on a philosophical bent, stating how excited he is, not simply about this ‘new mobile version of Facebook,’ rather how this changes our relationship with computing devices; a relationship that hasn’t really changed over the last 30 years. Instead of allowing the apps and devices to be the central point of focus, Facebook Home puts what is most important to people, first.

This article was written by Jeff Howland, Community Manager at Dream Local Digital. Jeff works with businesses, managing their social media networks, online and brand marketing, public relations and communications, integrating their online environments with traditional marketing and public relations strategies. Contact Jeff at jeff@dreamlocal.com or connect with him online >> Twitter  LinkedIn  Google+.

Dream Local Digital, Jeff Howland, Blog Banner

Geekbook 4.3 | An Internet and Online Media Zeitgeist

Welcome to Geekbook —  Capturing the daily buzz in digital media and online marketing & design, as well as trends, news, and cultural topics that are helping shape and inform today’s readers. Subscribe here to receive Geekbook via e-mail.

Dream Local Digital, Jeff Howland, Blog Banner 2

  • The First Mobile Telephone Call: 40 years ago today, a Motorola employee made the first mobile phone call using a Motorola DynaTAC. His first words speak volumes. — Mashable
  • The New York Times Ad Experiment: Continuing its efforts to find new ways to generate advertising revenue, The Times has a new interactive feature allowing users to see the front page of the newspaper on their day of birth. — The New York Times
The New York Times Prudential Ad, tweet
  • Companies Can Now Report via Facebook & Twitter: Though Netflix was in hot water last year for this, the U.S. Securities and Exchange Commission has now given companies the green light to post their earnings announcements on Twitter and Facebook, rather than in an SEC filing or release. — Bloomberg Businessweek
  • Facebook Phone: On Thursday Facebook will host a special event announcing what is being considered the Facebook phone. While not strictly a Facebook phone, it will likely be an HTC model with a custom Android operating system, allowing for more integrated Facebook functionality and likely unique  and lucrative mobile advertising opportunities.– Ad Age Digital
  • Fallon to Replace Leno: In an effort to better reach younger viewers NBC confirmed today that Jimmy Fallon will replace Jay Leno in 2014. — Los Angeles Times 

“I hope you’re as lucky as me and hold on to the job until you’re the old guy. If you need me, I’ll be at the garage.” – Jay Leno

(Images via L.E.H., @pourmecoffee, Twitter)

Dream Local Digital, Geekbook Blog

Geekbook is produced by Jeff Howland, Community Manager at Dream Local Digital, a marketing agency specializing in interactive media, marketing, SEO and social media.

Tips, additions, or comments? E-mail me.

Follow Jeff on Twitter and Google+.

Geekbook 3.15 | Social + Design + Media

Welcome to Geekbook —  The Trove looks back at the past week or so, highlighting particular stories and articles, primarily from the digital media and online marketing & design industries, that have captured my attention and compelled me to read on. Subscribe here to receive Geekbook via e-mail.


  • When Did Twitter Grow Up: There have been several recent mainstream examples of how critical Twitter is becoming to brands’ marketing efforts. Using current events and popular culture as a launching pad, brands such as Oreo and even AARP are using Twitter to react to real-time events. By setting up brand newsrooms, companies are able to react to events as they happen, using Twitter’s inherent public broadcasting dynamics to reach audiences on the fly and circumvent the traditional advertising strategies. – Advertising Age
  • Newspapers That Are Owning It On Pinterest: Pinterest, which continues to grow in popularity, is breaking out from its early niche demographics and expanding into a site which businesses are using to generate revenue. Newspapers are now getting on-board and finding ways to use their images on the popular social media site. By creating images specifically for Pinterest and staying away from real-time news reporting, these are some examples of publications that are finding success on the platform. – Dream Local Digital
  • How Time Inc. Should Reinvent Itself as an Independent Publisher: As Time Warner spins off the magazine, Ad Age provides some advice on what they should do next to cut costs and remain viable. From embracing native ad formats, to jettisoning some of its smaller publications, to incorporating video and TV, it will be interesting to see how many of these recommendations are implemented and if they work. – Advertising Age
  • 10 Newspapers That Do It Right 2013: As newspapers struggle to stay in business, this story is an inspiring look at some success stories that could help direct the future for publishers. From retooling traditional insert advertising and front-page editorials, to e-books and community events, these stories gave me hope for the future of print. – Editor & Publisher

“Doing something halfheartedly will bring you half the results.” – Kirstin O’Donovan

(Images via Twitter)

Geekbook is produced by Jeff Howland, Community Manager at Dream Local Digital.

Tips, additions, or comments? E-mail me.

Follow Jeff on Twitter and Google+.

Facebook Announces Big Changes to News Feed

Today, Mark Zuckerberg and the crew at Facebook announced some fairly significant design changes to the news feed. Bringing bigger pictures, better filtering of stories, and a consistent mobile design, Facebook’s goal is to allow users to more easily focus on the stories they care about and make those stories richer and more engaging. The three key elements in the design changes are:

  • Rich Stories – The new design has a big focus on visuals, providing bigger pictures and videos, as well as providing more engagement by showing you who is sharing the content. Third party applications, such as Pinterest will have richer visuals in the feed as well.
  • Choice of Feed – To help users focus on the stories they want to see, several new feeds will be available. An ‘All Friends’ feed will allow users to see every single post from all of their friends in chronological order. A ‘Music Feed’ will allow users to see posts about the music they like, and a ‘Photo Feed’ will comprise all photos that users friends and pages post.

  • Mobile Consistency – Inspired by mobile design, the new look will be consistent across platforms, whether you’re on a laptop, tablet, or phone. With this new design Facebook is trying to “get Facebook out of the way and push the content to the front.” This mobile inspired approach provides a much cleaner, more modern feel.

The limited rollout starts today, hitting the website version first, then moving into mobile versions over the next couple of weeks. As with most releases, they will limit the rollout until they’ve had chance to get some user feedback and make adjustments.

What changes do you like (or dislike) the most?

This article was written by Jeff Howland, Community Manager at Dream Local Digital. Jeff grew up in Maine and has lived in the midcoast area for the last 13 years. Since graduating from the University of Maine with a B.S. in Electrical Engineering Technology, he has held positions within the industrial sector, as a software engineer, and the financial and marketing sectors, in a broad range of technology management and client support roles. Currently, Jeff is on the Boards of Directors for two local non-profit organizations in the public affairs and education sectors. As a Community Manager at Dream Local, Jeff works with businesses and non-profit organizations, managing social media networks, online and brand marketing, public relations, communications, and more, to ensure their online environments are consistent with and complementary to their traditional marketing and public relations strategies.When ‘unplugged’ Jeff likes to go for a run or sit down with a good book. Please contact Jeff at jeff@dreamlocal.com or connect online >> Twitter  LinkedIn  Google+.

Geekbook 3.1 | Trove Edition

Welcome to Geekbook —  The Trove looks back at the past week or so, highlighting particular stories and articles, primarily from the digital media and online marketing & design industries, that have captured my attention and compelled me to read on. Subscribe here to receive Geekbook via e-mail.


  • How Facebook’s Timeline Was Born: Get a peek into the Facebook ‘labs’ and listen as Nicholas Felton as he describes the creative process that went into Facebook’s Timeline. It’s amazing to hear him talk through the sequence of events from his creation of the idea to Facebook’s implementation of it. — Fast Company
  • Financial Times Editor on Digital Transition: As the newspapers and the rest of the media industry continue to work through major industry changes, this piece was particularly interesting. Lionel Barber, editor of the Financial Times talked with The Guardian about his plans to tackle this digital revolution. With a combination of a production changes, a strategic change of direction for the international editions, and staff cuts, he walks through his plans to get through it all. — The Guardian
  • The Unfair Stigmatization of Digital Notetaking: Up until about a year ago I still primarily used a notebook to take notes at meetings, etc. However, now I find myself bringing my Mac or iPad to meetings and taking notes directly in Google Docs or Evernote. I confess to chronic multitasking when taking notes this way, but is that fair these days? Alexandra Samuel provides her experiences and insights here. — Harvard Business Review
  • When Will the Internet Reach Its Limit: As the number of connected devices increases immensely from year to year, is there a point where the Internet will break? Larry Greenemeier at Scientific American looks at indicators that we’re reaching a limit,  and walks through some interesting (read: geeky) ways to increase its limits. This is a pertinent topic and it’s nice to know someone is thinking about a solution. — Scientific American
  • First the media gets disrupted, then comes the education industry: Being in the middle of the digital media revolution our focus tends to be on newspapers, publications, and media. However, Mathew Ingram’s story here looks at another area that is primed for disruption: education. In a conversation with Harvard business professor, Clay Christensen, he talks about how the availability of high-quality online learning could be a game-changer. Mathew provides links to other articles that dig into this topic even further. — GigaOm

(Images via Twitter, Fast Company, The Guardian, GigaOm, Don Skarpo)

Geekbook is produced by Jeff Howland, Community Manager at Dream Local Digital.

Tips, additions, or comments? E-mail me.

Follow Jeff on Twitter and Google+.

Geekbook 2.25 | An Internet and Online Media Zeitgeist

Welcome to Geekbook —  Capturing the daily buzz in digital media and online marketing & design, as well as trends, news, and cultural topics that are helping shape and inform today’s readers. Subscribe here to receive Geekbook via e-mail.

Today – The Academy Awards leaves Twitter a flurry and appears to have taken over Geekbook for the day. With a variety of dynamics that emerged from social media last night, I’ve shared a few of the stories captured. In other news, The New York Times will rename The Herald Tribune, Warren Buffett buys another newspaper, and a look at the first 25 people on Facebook and what they’re up to now. Enjoy!

  • Real-Time Marketing The Oscars: After Oreo’s big success at real-time marketing during this year’s Super Bowl, brands tested the waters at last night’s Oscars. Kevin Allen looks at some winners and losers. — PR Daily
  • Herald Tribune to be Renamed The International New York Times: Continuing the focus on building its core, The New York Times announced today that it would rename the 125-year-old newspaper in the fall. — New York Times
  • Oscar Night’s Highs and Lows on Twitter: Twitter really shows its strengths during cultural events, though among the positives, there is a lot of snark and negativity to navigate around. Heather Kelly captured some of the evening’s examples here. — CNN
  • Warren Buffett buys Tulsa World: Warren Buffett’s newspaper group has purchased its 28th daily, purchasing The World, first published in 1905 and Tulsa’s only daily since 1992  — Omaha.com
  • Oscars’ Best Dressed (on Twitter): Viewers following the Oscars on Twitter were able to submit their vote for best dressed using the hashtag #BestDressed. See who dominated the win at 47% of the votes! — Mashable

  • The First 25 People on Facebook: This is a story from earlier in the month but I wanted to make sure to share it, not just because it is interesting to see where they are now, but also because it transported my mind back to that time, and made me realize how young many of them were and how cool it must have been to be a part of Facebook’s first days. — BuzzFeed

“It is wonderful how much news there is when people write every other day; if they wait for a month, there is nothing that seems worth telling.” –Anna Masterton Buchan, Scottish writer

(Images via Twitter)

Geekbook is produced by Jeff Howland, Online Media Strategist at Dream Local Digital.

Tips, additions, or comments? E-mail me.

Follow Jeff on Twitter and Google+.

Geekbook 2.1 | An Internet and Online Media Zeitgeist

Welcome to Geekbook —  Capturing the daily buzz in digital media and online marketing & design, as well as trends, news, and cultural topics that are helping shape and inform today’s readers.Subscribe here to receive Geekbook via e-mail.

Today – Saying goodbye to Ed Koch, Newsweek’s continuing transition takes an interesting turn, Chinese hackers strike another major newspaper, NBC news leadership shakeup, how to handle a social media crisis, and how to catch the Super Bowl online. Have a good weekend!

  • Newsfeed: Former New York Mayor, Ed Koch passed away today at age 88. The newsfeed was full of memories; here are some that Mashable captured. — Mashable
  • Newsweek Renamed: After shuttering its print publication of 79 years, Newsweek has further signaled its conversion to a digital publication. The Newsweek Daily Beast Company is now known as ‘NewsBeast‘. — The Atlantic Wire
  • Newspapers Hacked: After news that the New York Times was infiltrated by Chinese hackers, word came out today that the Wall Street Journal was also a victim of this breach, stretching back several years. — The Wall Street Journal
  • NBC News Shakeup: After running the organization for seven years, Steve Capus, President of NBC News announced today that he is leaving. — Huffington Post
  • Social Mistakes: In today’s ‘Toolbox’ I’m featuring Anton Koekemoer’s article covering ‘6 top tips for handling a social media crisis.‘ — Memeburn
  • Super Bowl Online - If you’re firing up a second screen for this Sunday’s Super Bowl, check out this story to see how to catch the best features in online and social media coverage. — Mashable

“Facebook taketh away, but Facebook giveth, too.” –Megan Garber, writing at The Atlantic online

(Images via Twitter)

Geekbook is produced by Jeff Howland, Online Media Strategist at Dream Local Digital.

Tips, additions, or comments? E-mail me.

Follow Jeff on Twitter and Google+.

Follow

Get every new post delivered to your Inbox.

Join 160 other followers